Description: A publicist develops and executes PR and social media campaigns for publishing houses, independently published authors, experts and businesses. Key book genres represented include: business, food, children’s, parenting, lifestyle, self-help, Christian and fiction. Position includes: executing and maintaining media relations campaigns, proactive client communication, collaborating and delegating to team members.
Qualifications:
-Self-starter with initiative and literary creativity
-2+ years of PR campaign development/management, and execution
-Proactive problem solver that is solutions oriented
-Interest in books
-Positive attitude/ team player
-Understanding of Cision, PR Newswire, Blogdash and MediaBistro
-Excellent communication skills
-Proficiency in social media: Facebook, Twitter, Pinterest
-Independently manages work flow
Responsibilities:
-Write press materials, client bios, sample media questions and media pitches.
-Communicate with potential leads and developed PR campaign proposals.
-Manage campaign execution and client communication.
-Identify opportunities for contributed articles and tip lists for client.
-Develop, identify and maintain relationships with the media. Pitch and secure placements in traditional and online media outlets and manage/schedule media requests for clients.
-Maintaining database with media contacts and media results.
-Attend client events/book tours as needed.
-Occasional travel to attend industry conferences and assist Senior Publicist with media meetings to develop relationships.
-Attend client and potential client meetings(evening/weekends occasionally).
Researching
-media, newsworthy topics/events and angles/pitches online.
-Social media outreach and write blog posts for company website.
-Work closely with chief publicity strategist to craft and execute PR campaigns.
-Maintain communication with client via phone, email for monthly updates and goal setting.
IT Qualifications (hardware/software/applications):
-Mobile phone(preferred – not required) – Apple 4g(iOS5) or Android 2.3(Gingerbread)”
-High Speed Internet Connection(3mb down and 1mb up)
-Microsoft Office
-GoogleApps for Business (gmail, Google docs)
-Basic understanding of Google Analytics
-Wordpress
– Filemaker
-VOIP phone system
-Mac or PC basic skills
– Solve360
Publicist Skill Sets
-Carry out solo regional/local media meetings and client media escort
-Good client and team communicator
-High level PR knowledge
-Book Industry knowledge
-Consistent local/regional/quality/notable media hits with inconsistent national media hits
-Exceptionally creative – hooks/angles/proposals/press releases/pitches
-Attend conferences/industry meetings/panels
-Primarily executes B/C media relations campaigns and blog tour/online media campaigns
-Sales development – write proposals for B/C clients
Autonomy
-Self-directed work flow within scope of work
-Attempts to proactively solve problems
-Solutions capable/limited solutions oriented execution
-Adheres to company policy and procedures
-Independently manage work flow within scope
-Delegates to Assistant Publicist, support staff and Interns
Leadership
-Consistently needs assistance pulling team members together to resolve campaign issues
-Able to regularly spot and resolve client/campaign issues, but inexperienced at handling consistently without assistance
-Consistently contributes at client strategy sessions
-Vocal and active at team meetings and other company functions
-Mentors Assistant Publicists and Interns on publicity knowledge/creativity, book industry knowledge, professionalism and company culture
Client Confidence
-Inspires confidence and high level of trust with clients
-Needs limited assistance at understanding and communicating client’s message
PR by the Book, LLC is a boutique publicity firm specializing in literary media relations campaigns, social media campaigns, publishing consultation, small business publicity, and publicity tours for authors and experts. We pride ourselves in offering a lifestyle company culture which includes a flexible schedule, virtual office and co-working options.
To apply, send your resume to babs@prbythebook.com. Please indicate the position you are applying for.
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